Licorice, known as Yashtimadhu in Ayurveda, has long been associated with complexion clarity, throat comfort, and internal sweetness. It appears in classical beauty formulas, voice preparations, and herbal pastes used by performers and healers across the Indian subcontinent.
Appreciated for supporting smooth skin tone, gently soothing digestive balance, and adding soft sweetness to botanical blends — relevant for beauty and wellness users seeking internal complexion support.
Contains glycyrrhizin and flavonoids with anti-oxidative and soothing properties within herbal frameworks. Its sweet profile harmonizes bitter rasayanas and metabolic herbs in modern formulations.
Sweet, aromatic, and subtly earthy with a velvety mouthfeel.
Then: Used in topical pastes, throat preparations, and beauty elixirs.
Now: Microdosed as CO₂ extract for brightness & smoothness in beauty wellness.
Licorice softens and balances — bringing brightness & smoothness to internal beauty rituals.
